First Permanent Jewellery Studio In Essex, learn about us

Permanent jewellery is a trend that was started in the US and has now made its way to the UK. It works by welding the jewellery piece together so it’s permanently attached, rather than having a traditional clasp. The range includes rings, bracelets, anklets, belly chains, necklaces and more. It has become a huge hit with couples, siblings, family members, and friends wanting something permanent and sentimental to have on them and keep close every day.

Sophie and husband Taylor met at 16 and after falling in love over their shared interest in music and the great outdoors they had been looking for the opportunity to work together for some time. In 2022, along with the chronic health conditions she already manages, Sophie was also diagnosed with panic disorder. Already running his own business, Taylor, had to adapt his own working schedule to ensure he was around more for Sophie as he became her carer. This is where their search for something they could do together began. Something that would utilise their combined skill set but also a business that reflects who they are as a couple.

Never Ending Chain was set up following a personal story involving the couple’s dog, Snoopy, who suffered a critical heart failure in 2022. Faced with the prospect of losing their beloved pooch, they searched for something sentimental that they could wear and keep close, something that would acknowledge the special bond they had with their dog. After not being able to find anything suitable, the couple started to think about how they could create something special that others could enjoy as well. From here, Never Ending Chain was born. Part of their range includes permanent bespoke jewellery charms which customers can have personalised as a memory of their pets.